Operating Principles
Virtú Investments & North Coast
Virtú assets are primarily owner-operated by our dedicated property management group, North Coast. With 20+ years of successful operational experience, we have developed five core principles to guide our approach across the portfolio.
1. Happy Associates
We believe happy team members drive market outperformance.
Our annual Employee Satisfaction Survey results illustrate the impact of a team-first approach.
of Virtú and North Coast employees report that they are satisfied in their roles.
of Virtú and North Coast employees report that they enjoy the company culture.
of Virtú and North Coast employees report that they feel connected to their coworkers.
2. Efficient Systems
Through our efficiency standards, we reduce operational overhead while providing residents with less costly, more sustainable options.
3. Impactful Brands
We develop unique brands that influence every community touchpoint.
Our rebranding and renovation portfolio is a testament to the importance of brand identity in multifamily.
Browse the project snapshots below to see how our brands come to life in physical enviornments.
-
2024-10-01
Rebrand & Renovation: Stokely | Bellevue, WA -
4. Unique Amenities
We drive resident enthusiasm through unique amenities and curated social events.
5. Managing Reputation
We value online reputation as our most powerful tool for proving excellence.
Our portfolio-wide track record consistently outpaces the industry.
Our average property ratings and reviews across the portfolio are 33% higher than the national average.
The Lark in San Mateo, CA is the second highest rated multifamily property in California.
Liberty Square in Las Vegas, CA ranks among the top 10 highest rated properties in Nevada.